The digital marketing landscape of today is hard pressed to be effected by broadcast messaging. It’s now more important to come up with innovative, meaningful, and engaging online marketing campaigns — ones that leverage the deep attention and thought of potential customers/viewers. Even better? You plant the idea and let it happen. Yup, just like … Continue reading »
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How To “Date” Your Potential Customers With Proper WOM And Social Media Use
It’s no secret that businesses see the value in World Of Mouth (WOM) about their products or services. Problem is, most businesses don’t know how to properly do it. Brand ambassadors are cute and all, but do businesses really think they’re fooling potential customers by assigning WOM rights to dedicated Tweeters? Nope. WOM efforts are … Continue reading »
An Open Letter To JetBlue
JetBlue, you truly are the limousine service for airlines. Hell, probably better. Most limousine services don’t offer your own personal TV, with Direct TV, and some really awesome snacks. Not interested if I can’t watch the Food Network and eat cashews and chocolate chip cookies, folks. I do have a problem though. I was a … Continue reading »
Churn Rate, Schmurn Rate: Making Sense Of Social Media Strategies
Let’s make this easy. Looking for a clear social media strategy, but not sure where to start? Well, quit reading crap, opposing opinions and information, and get to work. Maintain, Monitor, Measure – this is all you need. Maintain: How many social networks are there? Hundreds? Maybe thousands? I’m sure. Do you really need to … Continue reading »
SEO: Quick Tips To Get The Job Done… Fast
Having problems getting Search Engines to recognize your site? Do you know what SEO is? It’s “Search Engine Optimization“, and it’s the cheapest, fastest, and most effective way to improve your website traffic and performance through search engines. And if you’re like me – you don’t have the luxury of having an SEO expert in-house, … Continue reading »
